Business Details
27 Years
experience
Expert Furniture & Lighting Consultancy in London
InForm Furniture was co-founded in London in 1999 by Ruth Simpson and the now-retired Jane Pike. We operate as a contract furniture and lighting consultancy specialising in contemporary Northern European design. Our curated portfolio represents six prestigious Scandinavian and Dutch manufacturers, all committed to high-quality, functional products crafted by leading designers. Sustainability is central to our values, with environmental responsibility, natural materials, and product longevity forming core criteria for the brands we represent. We collaborate with architects, interior designers, furniture dealers, and businesses directly, offering expert specification assistance and supply solutions for both wholesale and retail clients.With over 40 years of collective experience in contract interiors, our team has successfully delivered numerous high-profile projects. Our London showroom showcases the best of BL Station and Zero Lighting, and we welcome visitors by appointment. We are dedicated to ethical practices, including FSC and PEFC certified materials, circular production processes, and energy-efficient operations. Our expertise extends to sustainable design advisory, ensuring clients receive tailored solutions that align with both aesthetic and environmental goals. We invite you to discuss your project with us to explore how our curated collections can enhance your space.
Services
Furniture Consultancy
Lighting Solutions
Showroom Appointments
Supplier Representation
Sustainable Design Advisory
Details
- Year established: 1999
Highlights and features
- We represent six prestigious Scandinavian and Dutch design brands.
- Our team has over 40 years of experience in contract interiors.
- We prioritise sustainability with FSC and PEFC certified materials.
- We offer tailored specification assistance for complex projects.
- Our London showroom showcases curated collections for hands-on exploration.
Associations and certifications
- FSC
- PEFC
- STIP
Services
Furniture Consultancy
We provide expert guidance on contemporary contract furniture solutions, curating products from leading Northern European brands. Our team assists architects and designers in selecting functional, aesthetically striking pieces tailored to project requirements. With decades of industry experience, we ensure seamless integration of high-quality, sustainable designs into commercial and residential spaces.
Lighting Solutions
Our lighting consultancy specialises in innovative, energy-efficient solutions from acclaimed Scandinavian and Dutch manufacturers. We offer specification support for architectural and decorative lighting projects, prioritising longevity and replaceable components. Our curated collections balance technical precision with artistic expression to enhance any environment.
Showroom Appointments
Visit our Clerkenwell showroom to experience BL Station and Zero Lighting collections firsthand. We facilitate tailored appointments for professionals and clients to explore product quality, materials, and design details. This hands-on approach ensures informed decisions for both residential and commercial projects.
Supplier Representation
We exclusively represent six renowned Northern European manufacturers, ensuring access to cutting-edge designs and direct collaboration with creators. Our partnerships prioritise ethical production, circular economy principles, and adherence to rigorous sustainability standards across the supply chain.
Sustainable Design Advisory
We guide clients in selecting furniture and lighting that meet environmental criteria, including FSC certified materials and circular production methods. Our advisory service ensures compliance with sustainability goals without compromising on design integrity or functionality.
People
Ruth Simpson
Co-Founder
Co-founded InForm Furniture in 1999 with over 40 years combined experience in contract interiors. Specialises in connecting clients with Northern European design excellence while maintaining ethical and sustainable practices.
Questions
What services does Inform offer?
We provide furniture and lighting consultancy, supplier representation, showroom appointments, and sustainable design advisory for architects, designers, and businesses.
Which regions do you serve?
We operate across the UK and Ireland, with a London-based showroom showcasing our curated collections.
How do you ensure sustainability?
We prioritise FSC® and PEFC certified materials, circular production processes, and partner brands committed to energy efficiency and ethical manufacturing.
What expertise does your team have?
Our consultants have over 40 years of combined experience in contract interiors, delivering high-profile projects with precision and design excellence.
Which brands do you represent?
We represent Arco, BLÅ Station, Lyfa, Pholc, Swedese, and Zero Lighting – all leaders in sustainable, contemporary Northern European design.
